![]() How to Appeal to Gen Z Shoppers on Amazon Gen Z is also highly familiar with Amazon, with 88% agreeing they are more likely to buy products from Amazon than other e-commerce sites. For example, 90% of Gen Z owns a phone and makes 50% of purchases online. They are adept with social media and online shopping. They are the first generation of digital natives. Some sources estimate Gen Z’s buying power to be between $143 to $323 billion.īorn between 19, Gen Z is currently between 10 and 25. This represents a growing opportunity for brands that understand their values and specific shopping behaviors. Gen Z consumers on Amazon are rising in buying power.
0 Comments
Leave a Reply. |